How did Lazada standout amongst immense competition from other eCommerce platforms?
The Challenge
Lazada faced stiff competition from other eCommerce platforms during mega sales events like 9.9, 11.11, and 12.12. With no clear differentiators, Singaporean consumers were inclined to compare prices across platforms. Lazada needed to cut through the noise of multiple sales messages and establish itself as the preferred platform for shoppers during these events.
Our Approach
Ruler Marketing executed an influencer marketing campaign leveraging creators’ networks to generate buzz and increase engagement. Targeting 18-44-year-olds, we used influencers to drive traffic to Lazada’s 11.11 campaign page, aiming to make the platform stand out during the sale event.
The Results
The campaign successfully engaging around 22.60% of Xiao Hong Shu’s 650k users in Singapore, the campaign significantly boosted Lazada’s brand presence and helped it achieve standout visibility during the 11.11 event. Moreover, the campaign’s Cost Per Click (CPC) was 24.3% lower than the benchmark, indicating greater cost-efficiency and enhancing the overall success of the campaign.
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