How did AmGlow scale lead generation across borders with Ruler Marketing’s multi-platform strategy?
The Challenge
AmGlow struggled to efficiently reach potential customers and increase awareness of its water dispensers across multiple digital platforms. Despite having a strong product lineup, the brand needed a more effective strategy to attract leads and boost online engagement in the competitive Singapore and Malaysia markets.
Our Approach
Ruler Marketing implemented a multi-platform advertising strategy across Meta, Google, and Xiaohongshu, tailoring campaigns to different stages of the customer journey. This included targeted lead generation ads, search and display campaigns, and influencer collaborations to enhance brand credibility and drive conversions.
The Results
The campaign resulted in a 167.07% increase in average monthly enquiries, significantly boosting engagement and lead generation. This led to 420 leads at a lower-than-expected cost per lead. Influencer collaborations on Xiaohongshu strengthened brand trust, while Google search ads successfully captured high-intent buyers, ensuring a consistent stream of quality leads and increased brand recognition.
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