Blending evergreen and seasonal ad strategies to reinforce Cedele's standing in Singapore's competitive market
The Challenge
Cedele, a well-established bakery and cafe in Singapore, sought to increase its online sales and improve the effectiveness of its Facebook advertising campaigns. With the growing competition in the health-conscious dining market, Cedele aimed to attract new customers while maintaining its strong market position.
Our Approach
Ruler Marketing implemented a dual approach for Cedele, consisting of evergreen and seasonal campaigns. The evergreen ads focused on promoting Cedele’s most popular cakes year-round, ensuring consistent customer traffic. Seasonal promotions highlighted limited-time menu items, driving quick online purchases and attracting customers to the cafe for special offerings.
The Results
The targeted digital marketing campaigns successfully boosted Cedele’s online sales conversions, improving the performance of their Facebook ads compared to the previous year. With the sales generated amounting to 780% of the ad spend, the strategy not only attracted new customers but also encouraged repeat visits, reinforcing Cedele’s standing in Singapore’s competitive healthy dining market.
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