How Citadines boosted direct inquiries by over 160% through targeted Xiaohongshu outreach
The Challenge
Despite being a globally recognized serviced residence brand, Citadines faced challenges in engaging Chinese-speaking professionals and long-stay travellers in Singapore. They needed to enhance their digital presence, effectively communicate the benefits of their accommodations, and drive direct inquiries.
Our Approach
Ruler Marketing developed a targeted Xiaohongshu (XHS) marketing strategy, optimizing content positioning, running feed ads with strategic keyword targeting, and collaborating with KOLs to showcase authentic guest experiences. Additionally, Ruler Marketing secured official Blue Tick verification to strengthen Citadines’ credibility on the platform.
The Results
Within approximately 1.5 months, the number of inquiries increased by 161.02%, significantly boosting engagement and brand visibility. The campaign successfully positioned Citadines as a trusted choice for long-stay travellers in Singapore.
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