How The Learning Lab built trust with Chinese-speaking parents through Xiaohongshu
The Challenge
Despite being a well-established education center in Singapore, The Learning Lab (TLL) struggled to engage Chinese-speaking parents unfamiliar with the brand. They needed to build trust, showcase the effectiveness of their English acceleration programs, and generate meaningful inquiries.
Our Approach
Ruler Marketing implemented a multi-faceted strategy on Xiaohongshu (XHS), including paid advertising, keyword optimization, influencer collaborations, and content marketing. By running targeted ads, partnering with KOLs, and producing high-quality educational content, we positioned TLL as a go-to English education provider for Chinese-speaking families.
The Results
The campaign drove 376,978 impressions and 332 direct inquiries, significantly enhancing brand visibility. Notably, 42.11% of engaged parents were willing to provide contact details for follow-up, demonstrating strong interest and trust. By refining content and ad execution, Ruler Marketing successfully increased TLL’s credibility and engagement within the Chinese-speaking community.
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